Hawaiian Incense "ala onaona"
"ala onaona" is incense brand which is handmade in Hawaii. "ala" means "path" and "onaona" means "fragrance" in Hawaiian. The brand is inspired by the natural beauty of Hawaii and the spiritual significance of incense.
Clients: School Projects Project Type: Package Design Competencies: Illustration, Structure, visual communication Software: Illustrator, Photoshop
Brand Strategy
Target Audience
This incense is made for visitor, but also for locals who value self-care and mental well-being. They can be afford to care likely to be female. In addition, this product is made for people who care about sustainability and interested in Hawaiian culture.
Brand Personality
Opulent - We design products with an opulent touch - rich detail, crafted with precision, and
created for those who value the finest things in life.
Indulgence - Our brand invite to slow down, savor the moment, and immerse yourself in pure
pleasure.
Core Attributes
Luxury
Gorgeous
Elegance
Refinement
Serenity
Brand Assets
Color
Typography
Custom Illustrations
